Helping Companies Save Smarter

For many business owners, energy savings often slip down the priority list. When SparEnergi set out to create awareness around the launch of their new business funding pool, the goal was to inspire companies to pause, reflect, and dream about the future of their energy efficiency—while showing them clear, actionable steps to get started.

By combining inspiration with hands-on guidance, the campaign gave five key business groups both the vision and the confidence to act. Its strong results made it such a success that it was relaunched the following year to reach even more companies.