The shower challenge

Breaking habits is never easy. We all know we should save energy and water, but when it comes to our daily routines like taking a shower. It’s hard to change.

For the Danish Energy Agency’s savings campaign, we wanted to make that shift feel a little easier and even a bit fun. This raised a central question: how can you save water in the shower if you don’t even know how long you’re in there?

The answer was Badelisten. A playful yet practical tool that turns shower time into something you can track, compare, and improve. More than just an awareness element, it was a way to make mindful water consumption part of everyday life. One shower challenge at a time.