Meet Microsoft 11 Pro

In a market oversaturated with screens and tech-driven campaigns, ALSO chose a different path when launching an awareness campaign about upgrading devices to Microsoft 11 Pro.

What if you could meet Microsoft 11 Pro? And what if, in doing so, we could simultaneously highlight the powerful AI tools that come with the upgrade? With this vision, we created 14 unique AI Assistants – each representing a specific message and evolving throughout the campaign. For example, the Security Assistant became increasingly desperate to convince the audience to upgrade, reflecting the risk of losing critical security features without Microsoft 11 Pro. This storytelling approach not only gave the campaign a distinctive human touch but also turned complex features into relatable narratives. The campaign was developed both for customers and resellers, and designed for multiple countries.